You need to know what people are looking for if you want your website to show up in Google search. Key words play a part in this.

But not just any terms; the right ones. When you choose keywords in 2025, it will depend more on what people are looking for than on how many words you put on your page.

Let’s break it down.

What Do Keywords Mean?

When people type or speak into search tools, those are the keywords.

For example:

“how to fix a tap that leaks”
“nearest Thai food”
“buy backlinks for SEO UK”

You might show up if your website has information that fits those searches.

How to Pick the Best Key Words
1. Know who your audience is

Think about what the person you want to visit your site likely wants. Do they want to know something? Do you want to buy? Compare? Get a problem solved?

For example, a beauty shop in the area might aim for

“microblading close to me”
“Why does lip gloss wear off?”
“How long does eyeliner that stays in place for a few days?”

2. Use free tools to find real searches

You don’t have to spend a lot of money on search tools. Try this:

• Google Autocomplete lets you type in a subject and see what Google offers.
• Question-based themes work really well with AnswerThePublic.
• The free version of Ubersuggest gives you keyword traffic and ideas.

3. Pay attention to long-tail keywords

This type of phrase is longer and more detailed, like “affordable SEO for small businesses UK.”
They normally have more intent and less competition.

4. Look at the search volume and the competition.

Aim for keywords that people look for often but that aren’t already taken by big brands.

5. Don’t forget about local keywords

If the place you serve is important to you, like London, add it to your keyword:

“London hair transplant centre”
“WordPress pro in Camden”

In real life:

You might sell veggie candles on the web.
Instead of just going after “candles,” try:

“vegan candles made by hand UK”
“a gift set of eco-friendly candles”
“online store for scented soy candles”

People who look for these are more likely to buy because they are more specific.

Last Thought

Picking the right terms is like picking the right place to put your store.
You need to be where people are looking for you.
Begin with something easy, think like a searcher, and make it better over time.