Healthy Links Are Important Because They Help Your SEO; Broken Links Hurt It.

Your site’s performance in Search Engine Optimisation (SEO) is significantly influenced by links. A good link profile is absolutely necessary whether your site is navigated by internal links or external links increasing your authority. Many people ignore, however, the harm **broken links** can cause not only to your ranks but also to the user experience.

Broken links are?

Broken links are hyperlinks that no longer go to their intended location. Many factors could contribute to this: maybe the page was typed improperly, erased, or moved. When people (or search engine bots) come into these dead ends, regardless of the reason, it indicates inadequate upkeep and may undermine confidence.

Why Broken Links Hurt SEO

Your website is crawled and indexed by Google and other search engines using bots. A lot of broken links can indicate your site isn’t maintained or updated often. Eventually, this could lead to:

Reduced positions in search engine results pages (SERPs)
Bad user experience (people quitting your site out of annoyance)
Less credibility and authority in your field

While a few broken links might not be particularly damaging, unchecked ones can slowly degrade the speed of your website.

Good SEO comes from Healthy Links

Conversely, keeping **healthy, working links** indicates to search engines that your site is active, dependable, and trustworthy. Good links enable search engines to effectively crawl your material and guarantee that users locate what they came for.

Repairing or restoring damaged links helps you basically clean up your digital store front, hence facilitating customer and search engine navigation and confidence in your business.

SEO Structure and Internal Links

Internal links direct users across your website and help organise your material. When done properly, they enhance navigation, spread page authority, and assist your SEO initiatives. However, broken internal linkages disturb this framework and compromise search engine indexing as well as user experiences.

Promoting Good Backlinking

As discussed in our post [*The Power of Backlinks: Why They Still Matter in 2025*], backlinks are a potent SEO tool. But even backlinks can become harmful when they point to broken pages. Backlinks, however, can sometimes be detrimental if they lead to dead pages. Getting backlinks is not all; maintaining their live and relevant status is also important.

Utilise Our Tool for Broken Links

Our **Broken Link Checker** tool fits here. It checks your site for damaged internal and external links and provides you a clear report so you can address problems before they begin to influence your ranks. Maintaining your links healthy is a crucial component of your SEO arsenal whether you run a commercial website, blog, or e-commerce site.

Broken links shouldn’t let your site fall behind. Run a free scan right now to begin creating a more dependable, stronger web presence using Click2Click’s SEO tools.