If SEO is the engine that drives traffic to your website, on-page SEO is the fuel that keeps it running smoothly.
It’s about making sure your individual pages are built the right way so Google (and real people) can understand them. And in 2025, where content is everywhere, this matters more than ever.
On-page SEO means optimising everything you control on your own website – your content, code, and structure.
It includes:
These aren’t “nice to have” – they’re essential for ranking.
Use a unique, relevant title that includes your main keyword.
Example: “How to Bake a Chocolate Cake (Step-by-Step)”
That’s better than just “Cake Recipe”.
Place your keywords naturally – but make sure your page answers real questions.
Use your main keyword in the first 100 words, one heading, and once or twice throughout.
Use H1 once for your main title, then H2s and H3s for sub-sections.
It makes your content scannable for humans and machines.
Use relevant image filenames (e.g. seo-checklist.png) and alt text that describes what’s in the image.
Link to related posts on your site.
Example: “Want to understand SEO better? Read [What is SEO and why it matters in 2025].”
In 2025, most searches are on phones. Make sure your site loads fast and works well on mobile. Use tools like [PageSpeed Insights] to check.
Because it’s the easiest SEO win.
You control it, you can improve it today, and the results (like better rankings and lower bounce rates) come fast.
Even if you’re not a tech expert, these basics can set your website apart.
Think of on-page SEO like tidying your shop before opening the door.
If your titles are messy, your pages are slow, or nothing makes sense — people (and Google) will just walk away.
That’s where SEO comes in. It’s not just about rankings, it’s about visibility, credibility, and growth.
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